BOH Tea packaging
Special packaging design and illustration for Malaysia’s leading tea brand BOH’s 90th anniversary.
BOH Tea Packaging design
BOH tea is Malaysia’s biggest tea brand for 80 years.
BOH is a brand that reaches out and brings together Malaysians from all walks of life. It cuts across all cultures bonding us as it has been for generations. For 80 years and over a cup of Boh tea, Malaysians have been bonding and sharing extra special moments which can be summarised by their quintessential tagline of ‘Share the Ummph!’. As a local brand, BOH has stayed true to its promise of connecting Malaysians in an authentically Malaysian way.
I was commissioned by Malaysian designer Izura Ismael to collaborate on the illustration and design of the packaging in celebration of BOH 90th Anniversary.
We created this limited edition set of The Emerald blend packaged in a book-styled canister paired with a sleek ceramic mug.
Illustration & layout - Izy Kali
Graphic design & art direction - Izura Ismael