Freelance Design, Illustration and Motion Graphics based in Melbourne

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British American Tobacco Website

 
 

British American Tobacco glo Launch Designs

 

CLIENT : BRITISH AMERICAN TOBACCO

AGENCY : ENTROPIA GLOBAL, 2018

I was one of two lead designers working on the British American Launch for GLO, a new smoking device that was previously launched in Italy and Japan.

We divided the launch of the product into three stages ‘Intrigue’ , ‘Discovery’ , ‘Validation’.

In each stage the Key Visuals changed across social, digital, print etc.

 

Intrigue

Intrigue is the teaser period where nothing is known about the product.

You can register your interest and there is a mysterious countdown.

Microsite design for ‘Intrigue Stage’  of the GLOCampaign

Microsite design for ‘Intrigue Stage’ of the GLOCampaign

Discovery

The Discovery Phase Introduces the products,

gives you the option to pre-order and shows you how to use the product.

Microsite design for ‘Discovery Stage’ of the GLO Campaign.

Microsite design for ‘Discovery Stage’ of the GLO Campaign.

 

Validation

In this stage the GLO device has launched.

On the website you can now order the device as well as see

testimonials by local KOLs.

 
Website-Discovery.jpg
 
 

Social

Other Visuals from the campaign including Instagram, facebook specific design, KOL specific design etc.

Thank You!