British American Tobacco Website
British American Tobacco glo Launch Designs
CLIENT : BRITISH AMERICAN TOBACCO
AGENCY : ENTROPIA GLOBAL, 2018
I was one of two lead designers working on the British American Launch for GLO, a new smoking device that was previously launched in Italy and Japan.
We divided the launch of the product into three stages ‘Intrigue’ , ‘Discovery’ , ‘Validation’.
In each stage the Key Visuals changed across social, digital, print etc.
Intrigue is the teaser period where nothing is known about the product.
You can register your interest and there is a mysterious countdown.
The Discovery Phase Introduces the products,
gives you the option to pre-order and shows you how to use the product.
In this stage the GLO device has launched.
On the website you can now order the device as well as see
testimonials by local KOLs.
Other Visuals from the campaign including Instagram, facebook specific design, KOL specific design etc.